There is a territory science doesn’t venture into: the land of marketing. Beware of “quantum cosmetics”: it’s a hoax, or should I call it fictional-cosmetics.

Quantum physics has led to a flourish of breakthroughs in scientific research and is cur-rently used and applied in all fields of science. Scientific researchers know that some re-sults are inexplicable, and this could be due to what Einstein called “hidden variables”, that is variables the researcher hasn’t considered simply because he or she didn’t know of their existence.

Nowadays we know that observing nature with traditional methods is insufficient. Appar-ently inexplicable subatomic, minuscule phenomena occur all the time and are part of our natural world: electrons changing energy levels, vibrational and spin models. Thanks to these events, particles can exist in two or more places simultaneously, cross barriers, ex-pand like waves and even establish long-distance connections (so-called “entanglement”). Many of life’s properties, including DNA and enzymatic reactions, were hitherto unex-plained because nature doesn’t only operate by preexisting mechanisms, but also on the basis of probability.

Which begs the question: what is quantum-level biological research? This field pushes the boundaries of familiar basic scientific research to explore quantum mechanics phenomena occurring in biological systems. For example, to study the processes occurring when the sun shines on skin, quantum biology studies the penetration of particles, waves or both in what we perceive as a molecular barrier. Furthermore, while we know that ultraviolet radiation influences biological phenomena in the skin’s cells, we don’t know exactly how or why this happens at a sub-molecular level. We can describe the formation of a free-radical wave, that is a blast of reactive oxygen species related to biological unbalances and inflammation. We can identify and quantify ROS, but quantum biology goes a step further and attempts to understand how their energy levels, vibration centers and electron rotational behavior damage DNA.

To an imaginative, marketing-oriented mind, this has all the makings of a goldmine. Need-less to say, the market is already flooded by miraculous products which claim they’ve been developed thanks to the application of quantum physics-derived knowledge and technolo-gies.

Did you know that quantum physics can endow water with information, memory, energy, electromagnetic waves and other indescribable properties? I didn’t, but the marketing sec-tions of high-profile cosmetic companies do! Forget about “non-dynamized” water in nor-mal cosmetic formulations, it won’t hydrate for love nor money!

Jokes aside, quantum biology is in truth opening new horizons, and there might be a fu-ture when it may influence the formulation rational of cosmetic products and beauty treatments, but also drugs and pharmaceuticals. Until then, better leave quantum physics up to researchers, and don’t fall for mystery products whose ultra-technological claims are just fluff. This has happened many times in the past: a century ago, everybody was raving on about the cosmetic properties of another recent discovery… radioactivity. Would you slap on a radium cream to make your face brighter and younger?

Article of  Dr Adele Sparavigna for https://4me.styl